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This Derm-Approved Drugstore Skin-Firming Serum Should Cost Quadruple the Price

Peptides are known to be one of the best skin-firming ingredients money can buy. They kick your skin’s natural collagen production into high gear, which helps to diminish fine lines and wrinkles and smooth out your complexion. And while you certainly can shell out the big bucks for a peptide-packed serum, you don’t have to. According to dermatologists, one of the best options on the market is available at the drugstore, and right now, it’s on sale for $29.

Olay Regenerist Collagen Peptide 24 Serum ($29) is formulated with the same sorts of collagen-stimulating peptides that you’d find in an anti-aging serum that costs quadruple the price. “Our natural collagen production depletes by 1 percent every year after the age of 30, and collagen is what gives us the springiness and firmness to our skin,” says Michelle Henry, MD, a board-certified dermatologist based in New York City. “The Olay Regenerist Collagen Peptide24 Serum contains collagen peptides, which can actually penetrate the skin and stimulate collagen production, which is critical to skin firming.”

Collagen isn’t the only thing our skin needs a little extra help with as we age. “As we get older, we also become drier. Like collagen, we lose ceramides every year, which are critical to keeping skin well hydrated,” says Dr. Henry. “This product helps hydrate skin, and not only makes skin look better, but it helps skin function better.” It’s got vitamin B3, glycerin, and snow mushroom extract to support hydration and seal moisture beneath the skin’s surface. The formula also offers gentle exfoliation to melt away dullness-inducing dead skin cells, allowing its firming and hydrating ingredients to penetrate more deeply into your skin barrier and keep your complexion healthy throughout the day.

Olay offers its peptide technology in an eye cream and a moisturizer, too, but Dr. Henry notes that the serum’s lightweight texture makes it great for layering and easy to integrate into your regular routine. And considering you can score it now for less than $30… why not?

To learn more about peptides (and why they’re an important part of any anti-aging routine), check out the video below.

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